I’ve spent many years immersed in the world of sales, collaborating with a diverse range of companies, from prestigious Fortune 500 giants to agile startups. Throughout my career, I’ve consistently ranked among the top 1-10% of earners, mentored hundreds of sales professionals, and steered numerous companies through their initial, second, and third rounds of funding.

I’ve also made a ton of mistakes.

The remarkable aspect of mistakes is the profound lessons they offer. Often, we find that our greatest learning and growth stem from our moments of defeat rather than our successes. These missteps provide invaluable insights that shape our approach and refine our strategies. 

These principles have empowered them to achieve outstanding results and overcome their own challenges. This book distills those experiences into actionable strategies, offering you a roadmap to excel and achieve your goals in the sales arena.

My aim is to provide you with practical wisdom and actionable advice that will help you not only succeed but thrive in the competitive landscape of sales.

After years of carrying these ideas around in my head, I finally decided to sit down and put them down on paper so that I could help other sales professionals looking to cut through the nonsense be successful in a job that is deceptively challenging.